Spread the word for
the Grand Opening
“Violette Marketing really helped and transformed our business. We failed to realize how great it is to have a digital marketing strategy for our business as we didn’t put it in our priority list developing our business plan. We partnered up with VM as they did a great job maintaining consistent growth and helping with our brand image. My partners and I have more time to focus on our restaurant ever since as we see great results!”
Our objectives
Tarara is a casual dining restaurant in the heart of the Financial District in San Francisco.
Weeks before the grand opening, the restaurant owners of Tarara, connected with Violette Marketing’s SF team
to spread the word in the area and gather its new customers for its first day and also increase its digital presence.
The restaurant’s grand opening was a huge success!
Increase in website traffic resulted to brand awareness with nearly over 15,000 website visits in less than 8 months
Growth in email subscriber list with a strong database of 2,000+ email addresses
Important and active engagement of satisfied and raving fans on social platforms resulted of a 27% foot traffic increase
Our key actions
• Gather potential customers feedback around the location to understand their expectations in terms of type of food, price, time-off they have for lunch, what they expect for a to go meal, willingness to try new food, etc...
• Built the online presence, with a modern / island inspired website optimized for the FiDi location, as well as creating profiles on all social media platforms.
• Focused on creating an email capture on the website and on social media platforms to let the customers know when the restaurant opens as well as the final menu.
• Started publishing content ranging from the concept, to the dish samples, to the restaurant interior design, to the chef story until the grand opening.
• As we were getting closer to the grand opening, the mail list started to grow, more weekly emails were sent, more customers were eager to attend the grand opening.
• Two weeks before the grand opening, we started to use Facebook Local Awareness Ads based on the subscriber look-a-like audience.
• We arranged private tasting a week before pre-opening with local food critics and influencers to build social proof and spread the word about the grand opening using blog posts and Instagram posts.
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