Boost sales and increase customer
loyalty using Email Newsletter
“Without the help of Violette Marketing, we would not have been able to know the full capability of my business. I’m a small business to start and never knew MYSMYG would scale and that’s a record for us, for our brand. It stayed true to what they predicted in terms of the marketing results. It increased engagements on social media and grew our sales. We’re satisfied and our business has never been the same!”
MYSMYG is an E-commerce store that sells beautifully handcrafted sunglasses.
MYSMYG partnered with Violette Marketing and talked us to think and create a tailored strategy
on how to build customer loyalty and increase its customer lifetime value
86% higher engagement with the campaign and interactive quiz
12% increase in Purchase after the Newsletter Campaign
13X return on the marketing spending
Lifetime value of a customer increased by 18% after the Newsletter Campaign
Our key actions
• Looked at website visits, the sales patterns amongst customers to understand customer psychology.
• Designed 3 tailored Newsletter workflows that start when emails are captured, items are added to the cart, sales are made.
• The main focus is to build trust between the customers and the brand. Always starts by introducing the company, the vision and the team. As each handcrafted product is unique with its own story, email newsletters gave MYSMYG the change to explain the product to their audience.
• Finally, Newsletters are used to keep customers up to date with what's new with the company, last trip, new products, pool for to select new product launches, generate referrals and gather customer feedback.
• Newsletter has even been used to organize a webinar between the team and the customers that had the chance to ask questions, learn about the new upcoming products and provide feedback about their purchases.
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